If you are an online marketer and advertiser, then you should always keep yourself equipped with new trends and techniques which keep on changing. Google AdWords will surely one of the most proficient methods to reach target customers for online marketers.
In fact, the basic concept of marketing is to reach out to potential customers and win the faith of your potentials clients.
Marketing can be done in two stages first to reach out to customers and secondly to keep your customers to be with you, at both the level you need to strategize yourself and always keep improving your techniques of online marketing if you are using Google AdWords.
If you are managing your campaigns through AdWords, you should always adapt yourself to new trends and be changing marketing techniques with AdWords to manage your marketing campaigns in a better way which results in excellent ROI (Return On Investments).
In this article, we will understand the latest trend and techniques which you can adopt while doing your own AdWords campaigns to get better conversion rates and ROI.
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Adjust Your Bids As per Geographic Regions
If you are using AdWords and have not moved from more than a few tabs, then you need to wake up and start exploring the other features provided in AdWords. You can always adjust your bids geographically.
But it should be done under Settings> Locations not under the 'Dimensions' tab and then 'Geography.' You must be thinking what's the difference between the two, but well there are many reasons to adjust your bids from the former one. Let's see those reasons as below:
- You can analyze in which countries where your ads have appeared, this will help you update your strategy in the near future so that you can adjust your bids from where you are not getting the required ROI.
- You can also make granular campaigns using the data you have collected, and you can target the specific city, organizations, areas, or even an individual.
- Once you start to understand reports and other features of AdWords smartly, then you will surely come out with better results and conversions.
Don't Exhaust Your Budget Into Broader Geographic Area Than Needed
When you are investing in your campaigns, then you need better results and conversions, and you don't want your marketing budget to get exhausted while showing your ads to irrelevant people or regions.
For example, suppose you have targeted the whole American Continent, but that does not mean the entire continent is supposed to be your target potential customers, you should always do your targeting in a more granular level.
Besides being targeting the whole continent geographically you should always reach out to those people who may have more chances of being your customer, for that you have to understand your products carefully and target your product on specific regions.
It means that you should target to those who are interested in your product, if your ad impression is taking place in front of those people who are not interested in your products then inevitably you will exhaust your marketing budget and not getting any desirable ROI.
Google AdWords have equipped the online marketer and advertiser to target the specific region who are interested in your product, just you need to study the reports generated correctly and plan your campaign accordingly.
Manage Your Competitors
It may be possible that you are doing well in SEM (Search Engine Marketing) and giving the tough fight to your competitors.
Then you should also adopt one technique to block the IP addresses of your competitors, as it may always be possible in this competitive world that your competitors may have assigned the team to click on your advertisements and exhausting your budget.
But all these things are done on very high-level marketers and competitors. If you are an individual and want to market your skills, products, or services, then you don't need to adopt this technique.
But if you are a massive company and have got many rivals and competitors, then you should always employ this technique to get better results and ROI.
You must be thinking about what you will gain if you block your competitors IP addresses, well if you block their IP addresses, they will stop viewing your online advertisements.
It may have possible that some of your rivals or competitors are not exhausting your budget with spam click, but they just want to gain the knowledge about your marketing techniques and strategies.
So another reason you need to block the IP addresses of your rivals and competitors will be they don't understand your marketing strategies.
You must be thinking then how you can find the ID addresses of your competitors. There are various methods, and ways through which you can find the IP addresses of your competitors, below are few tips & techniques described below:
- It's straightforward to get emails from your rival company, and after that, your engineers will quickly get the IP address of your rival or competitor company.
- You can also check the data generated by your server where you can find the IP address which is repeatedly appearing without any positive effect. Just block those IP's.
Always Get Tips From the "New Opportunity" tab
many online marketers and advertisers while implementing so many advanced techniques for their marketing campaigns forget even to click the "New Opportunity" tab which is provided to them by AdWords.
AdWords update itself with new trends and marketing strategies, so find some time to look at the tips which AdWords is giving you without any extra cost. These tips can be essential to plan and strategize your marketing campaign.
Refer And Trust Google Analytics
While implementing and strategizing your marketing campaign you need to know every single thing which your potential client or visitor is performing.
If you can't track exact conversion, then all your marketing budget or strategy will fail so you should always have a clear "Thank You" page.
You should always include the methods while tracking your potential clients so that when they get converted, you have exact information about them.
Google Analytics will again aid you with many features that you can use to track the exact conversion.