If you are thinking of startup and want to create your mark in a brief time, then you should learn these online marketing techniques which will be very helpful for any startup.
You have implemented and thought of all online marketing strategies and techniques but to have the successful online presence and for good ROI (return on Investment), you must consider beyond the basics of digital or online marketing.
You should think beyond the boundaries and have the presence of mind to manage the things accordingly. Primary online marketing will not get you where you want to be, you need to do much more than that and should always re-strategies yourself while campaigning.
It may be possible as an online marketer you need to do many trials and errors to understand these tips and techniques.
But this article will guide you with the hand on experience to understand the campaign strategy and techniques better, and you can implement it on the early stage of your marketing, which will undoubtedly going to benefit your startup plans and will give a boost to your startup at the very initial stage.
You need to understand the correlation between your marketing goals, your products and the team which you need to hire for doing all your marketing processes.
If you want to do the startup for any technical product, then make it clear that your engineering team should have some idea of digital or online marketing.
Your marketing team should understand the underlying technology of the product for which they are going to do the online campaigns.
So, the team you hire have universal perspective it will be straightforward for you to launch your business plan, and as they say, if the start is good half task is already done.
Optimize and Customize Your Website As Per Potential Clients Taste
If we are talking about online or digital marketing, we have got many platforms and channels available where we can launch our marketing campaign, and all channels and platforms are also not the same.
You need to understand carefully about the purchase cycle and the motivation your clients are getting to purchase your products.
You should understand their mentality and also need to know which channels or platforms you are getting maximum conversions.
So, it is essential to analyze and understand the psychology of your potential customers; maybe you are getting good percentages of clients through affiliate marketing it means that many of your potentials clients are much interested in discount coupons or other offers.
In other cases may be your getting your potential clients from display networks, so it gives you an idea that your potential is more interested to know more about your products and wants to get educated about your products.
As an online marketer or advertiser, you need to analyze this psychology, and you should optimize your website accordingly, so you need to make your landing page relevant to what you are campaigning.
So, now you are getting visitors and clients from different channels, and they are getting proper landing page, but this gives you a further idea about how to optimize your whole website as per your customer's psyche.
And to be successful in the e-commerce business, you need to optimize the entire website as per your customers purchasing psychology. Once you tune your entire website, it is studied that you will get more than twenty percent of boost up in your ROI.
You don't need to invest a considerable amount in optimizing your website; you can use Google Tag Manager to set up and update your website with dynamic content updating.
Your website is your digital age salesperson, which need to understand the requirements of every single clients or customer and need to converse with them accordingly. You can get various information about your clients or customers if you use referring campaigns.
And use this information to further customize your website from the information you have gathered and personalize your website and landing page so that visitors or potential customers have the good experience while visiting your website.
Focus On Granular Lever Campaigns Than Generalized Campaigns
Many online marketers and advertisers usually focus marketing on generalized demographics and region, and this is a big mistake they used to do while doing any online marketing campaign which results in less conversion and not so satisfactorily ROI.
So, while setting up any startup, you should avoid this mistake and re-strategize your marketing campaigns as much granular as possible. It can be further explained as you want to market a particular city,
But if you make some efforts to know which part of the city is giving you more conversions or can be the potential clients you can target only those areas of the city, in this way your campaign will be more targeted and gives you better conversions as well helps you in cost-cutting of your marketing budget.
If you start categorizing your marketing campaigns as granular as possible it will surely pay off in the long run, you will identify and analyze your potential clients and customers at the very early stage of your startup and from the start only will get better ROI.
While optimizing your ad sets just experiment with one thing at a time, don't change too many things at the same time as it won't help you to understand which factor if affecting for ROI, just change one set at a time to understand the marketing campaigns better.
Always keep all these data in the form of log sheets with you so that once you understand the factor for better ROI, you can implement it and re-strategize your marketing campaign.
Retarget And Remarket Your Visitors
Retargeting is one of the best strategies to remarket your products to then who have visited your website or products but still have no purchase. To analyze your visitors, you need to do little segmentation and optimize your campaign accordingly to retarget.
You also need to keep aside those visitors or customers while doing retargeting campaign those who have bounced from your website, as it is obvious they are not interested in your products or services.
But you need to feel excited that you have analyzed the people who are not interested so that you can have left those whom you can target, so this not news to feel sad.
It may happen that many of those have landed on your website accidentally or they are not interested in what you are offering to them, whatever may be the reason keep them aside while retargeting your visitors.
Many surveys have shown if you keep the visitors aside who have bounced or spends less than sixty seconds on your website will give you better conversion as you will be only focused on those who are interested in your products. So, know your retargeting campaign well and work accordingly.
Keep in mind; you need to target those visitors who have spent a lot of time in your website or those who just left out before making a final payment, maybe if you motivate them next time they will convert into your customers or clients. So, target on a narrow part of your visitors, and that's where your focus should be.
There may be lot more of those visitors who have left much before and even have not started purchasing process, you need to be more convincing to them, and maybe after few motivations, they will also convert into your happy purchasers or customers.
You need to create different segments to retarget all those visitors for your retargeting campaigns. You can also strategize your bidding as per those segments of visitors, but it is always advisable to bid higher for the visitors who have left at the last moment of your purchase cycle. Surely this retargeting technique will bring much more conversions and better ROI.
Another essential thing you should keep in mind is "time-based" segmentation, in general, it is found that you will get much better conversions from the visitors who have visited your website recently than those who have visited your website much before or say fifteen-thirty days back.
While segmenting your visitors by time, be sure that you are not overlapping them while re-targeting, maybe some time it happens that you are targeting your five days back visitors with your 24 hours back visitors.
So, always be sure that you are not overlapping your visitors as it won't yield good results as then your re-targeting campaigns will not work well.
Also be sure that you should not follow your potential clients or customers till the end, maybe overdosing of your advertisement or marketing will make him off or irritated, and he will block all notifications from your website or advertisement.
In such a case, you can set a frequency cap, but before setting this frequency, you should test it which fits or works well for you.
Focus On Total ROI Instead of Few Products
It is evident that when you have so many products, some products are giving you good revenue because of its offers and various coupons available to them.
But that does not mean you should be happy for these products, and you tempt to spend more these products, in fact, this is not a very good idea, you should focus on overall ROI of your campaigns.
In multiple products case, you should analyze the total profitability of the campaigns, and most of the times the products with higher purchase value or products which you can sell multiple times yields more profit. So, you should concentrate your focus on these products.
So, you marketing campaign expenditure should be based on your overall profitability so you should distribute your budget to various campaigns after studying and analyzing these products which bring you good profit it should not lead you to neglect the products where you are offering many schemes and coupons.
But understanding total amount expenditure and comparing it with the total ROI should be your main focus followed be segmenting the product which is bringing you more profits and then analyzing those which are just generating traffic but no revenue at all.
After analyzing all these things, you will get better results at the very early stage of your startup.
Use Automated Tools and Software
You should always use automated tools to analyze and understand your marketing campaigns; it will also help you to understand where you are heading in concise time.
Google Adwords is one such platform where you can optimize and analyze your various campaigns on an ongoing basis.
But that does not mean you left all your campaign on automated software's and tools, and you are not doing anything manually, but just get helps from these automated tools to understand the things better and faster regarding your campaigns.
But you should always use automated tools for implementing some fundamentals of things which allow you to focus your time to do strategize the more things.
Will Google Adwords you can use the automated technique to raise your bid if your keyword is generating attractive ROI, in the same way, you can automatically lower your particular bid if it is not making any revenue.
So, using this automated tools you can always manage the extreme things, and you don't have to set those things manually always. It will certainly save your time and energy to focus on other factors regarding your online marketing campaigns.
Marketing is an ongoing process and never-ending techniques; you should analyze and optimize your campaigns as per the things are moving on.
You should have the right sense to understand customers psyche and how to retarget them to make them your happy clients or customers. You should also focus on the total profitability of your business or startup and categorize your product as per the revenue they are generating.
You can also use some automated tools to save your time and energy so that you can devote your time to other things related to campaigns.