What is Social Media Marketing?

Written by PaayiAdmin |27-Feb-2019 | 0 Comments | 302 Views

We are staying in the era of technological advancement, and almost all the human being benefit from modern technology directly or indirectly. Today almost 40% of the total population has an internet connection. Social media marketing has arisen as a major tool to connect with people, interact with them, and share your views.

In a current decade, there is the craze in people for social media and everyone is becoming a part of it.  According to the statistics, almost 3 billion people around the world are active members of social media. With increasing activity on social media, there also come the opportunities, and many businesses advertise and market their products through social media.

Here are some tips for you to advertise your business and market your products on social media.


What is Social Media Marketing?

Social media marketing indicates the method of gaining social traffic from websites like facebook, twitter, Instagram. Social media marketing is done by creating remarkable content in the form of a video or image to grab the attention of people through social media sites.


Set Goals and Objectives

Setting goals and objectives for an activity is first you should be doing before starting that activity. Before beginning the campaign for marketing your products on social media, you should have preset goals and objectives which are going to achieve from these marketing.

Set the Target Audience

You should know which audience is your target for this campaign and which kind of people will be more interested in your products. If you don’t know who to target for marketing, you will end up getting nothing.


Set Your Budget

If you are planning for paid advertising on social media, (as it is the new trend) set your budget that you can spend on it, according to your business.


Choose the Social Media

Chose social media site according to your target audience, objectives, goals, and need for your business. Here are the top social media sites that you can use. Here is the list of top social media website that you can use.

  • Facebook
  • Google+
  • Instagram
  • Youtube
  • LinkedIn
  • Reddit
  • Snapchat
  • Pinterest
  • Vine
  • Yik Yak
  • Tumblr
  • Medium
  • Quora
  • Periscope
  • Beme


Quality Content

Quality content for your social media campaign is the backbone of it. Content should be in the easy language, and pictures you post should be a valid representative of your products and services.


Monitor the Progress

Once you have started the campaign, take the insight of the complete activity. Regularly check the activity on your page and account and its outcomes. Maintain content according to users engagement and interest.


Brand Image

Try to develop your brand`s image by posting quality material that is truly representative of your products and services. Answer properly and fast to inquiries, be patient and soft.


Watch the Competitors

Closely watch your competitors on social media, and adopt go with the flow strategy. You must choose new trends. Try to take a step ahead of them.



One cannot post all the details on social about products and details. Start a blog and post every detail of your products and services that you are providing. Whenever you post something on social media, give a link leading to your blog holding all the details of that product. Try to engage more people with your blog.



Tagging on social media can be a good source of audience engagement. Follow the latest trends in social media and tag those trends in your post and content, it may engage a large number of people with you.

Social media has become a productive source of marketing your business. Almost every brand from different industries holds accounts on social media to engage with people and interact with them. Facebook, Twitter, Instagram and linked in are primarily used nowadays for this purpose and have been proved very productive for business.

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